Web Designer Wrexham, Professional Website Services - Tony Jones CITP, FBCS.

The use of AI artificial intelligence for website SEO

Tony Jones • Sep 07, 2023

Can we make use of AI when setting SEO?

A white and blue robot with the word bot on it

Using AI for SEO- Artificial Intelligence SEO

As search engines continue to become more sophisticated, businesses are turning to artificial intelligence (AI) to help them optimize their websites for better search engine results. AI can help identify which keywords are most likely to result in a higher ranking on search engine results pages (SERPs), and can also help identify new keywords that may be worth targeting.


Businesses that use AI for SEO can benefit from higher SERP rankings, as well as increased traffic and leads. AI can also help to improve the overall quality of a website, by helping to identify and fix issues that could be hurting the site's ranking. In addition, AI can help to speed up the process of optimizing a website, by automating tasks that would otherwise need to be done manually.


Despite the many benefits that AI can offer for SEO, it's important to remember that AI is still in its early stages, and it may not be able to completely replace the need for human input. However, AI can be a valuable tool for businesses that are looking to improve their SEO efforts.


1. People are using artificial intelligence for SEO because it can help to improve website ranking.

2. create and improve website content.

3. AI can help to optimize website code and architecture.

4. AI can help you to improve your website over time.


1. People are using artificial intelligence for SEO because it can help to improve website ranking.

There are a number of reasons why people are using artificial intelligence for SEO. There are a number of ways in which AI can help to improve website ranking. One way is by helping to identify key phrases that are associated with a particular topic. Another way is by helping to identify relevant content.


One of the main benefits of using AI for SEO is that it can help to save time. This is because it can automate certain tasks. For example, it can help to identify key phrases that are associated with a particular topic. This can save a lot of time that would otherwise be spent on manually researching keywords.


Another benefit of using AI for SEO is it can help to improve the quality of results. This is because it can help to identify relevant content and ensure that the content that is found is of high quality and is relevant to the user's search.


2. create and improve website content.

As website owners and content creators look for ways to improve their site's ranking in search engine results pages (SERPs), many have turned to artificial intelligence (AI) for help. Here we'll explore how AI can be used for SEO, both to create better content and to improve its ranking.


One way AI can be used for SEO is through automatic content generation. This involves using algorithms to generate text based on a set of parameters that you provide. This can be used to create both blog articles and product descriptions. While the text generated by AI may not be perfect, it can save you time and can be a helpful starting point for further editing.


Another way AI can be used for SEO is by helping you to analyze your website's data. This data can include things like pageviews, bounce rate, and time on site. This information can be used to help you improve your website's design and content. For example, if you see that a lot of people are bouncing from your home page, you might want to consider adding more engaging content to that page.


AI can also be used to help you create more targeted and effective keywords. This can be done by analyzing your website's data and looking for patterns. Once you have a list of potential keywords, you can use AI to help you determine which ones are most likely to be used by people who are searching for your type of content.


Overall, AI can be a helpful tool for SEO. It can be used to create better content and to improve your website's ranking in SERPs. However, it's important to remember that AI is not a panacea. It should be used as one part of your overall SEO strategy.


3. AI can help to optimize website code and architecture.

One of the main ways that AI can help with SEO is by optimizing website code and architecture. This can be done by using AI to analyze a website's code and architecture and identify any areas that could be improved. Once these areas have been identified, AI can then provide recommendations on how to optimize the code or architecture. This can help to improve a website's overall SEO and performance.


4. AI can help you to improve your website over time.

A recent study found that ever since 2015, AI’s impact on SEO has been growing, with 68% of respondents saying that AI has changed the way they do their job. And it’s not just big companies that are using AI for SEO – 64% of small businesses and 63% of agencies said they are using AI-powered tools, too.


The study found that the main ways people are using AI for SEO are content creation (56%), RankBrain optimization (40%), competitor analysis (37%), and voice search (24%).


Content creation is the process of creating content that is both informative and interesting, with the aim of engaging readers so that they will want to share it. This is a time-consuming process, and AI can help by providing ideas and inspiration, as well as generating drafts of articles.


RankBrain is an AI system that Google uses to help sort its search results. It looks at how users interact with the results it gives them, and uses this data to improve its algorithms. This means that if you can optimize your content for RankBrain, you’re more likely to see your articles appearing in Google’s search results.


Competitor analysis is the process of looking at what your competitors are doing and seeing how you can do it better. This can be a time-consuming process, but AI can help by identifying your competitors’ most popular keywords and topics and providing ideas for how you can improve upon them.


Voice search is a growing trend, with more and more people using voice assistants such as Google Assistant and Amazon Alexa to search for information. This means that people are using more natural language when they search, and so your content needs to be optimized for this. AI can help by identifying the most popular voice search keywords and phrases and helping you to include them in your content.


As the use of artificial intelligence (AI) grows within the search engine optimization (SEO) industry, it's important to understand both the advantages and disadvantages of using AI for SEO purposes. Ultimately, AI can be a powerful tool for improving SEO performance, but it's important to use AI in the right way and to be aware of the potential downsides. There are both pros and cons to using AI for SEO.


On the pro side, AI can help identify new keywords and search patterns that humans may not think of. AI can also help automate the link-building process, which can be very time-consuming. In addition, AI can help with competitor analysis by identifying patterns in their SEO strategy.


On the con side, AI can be expensive to implement and manage. In addition, AI-powered SEO tools can be volatile and make mistakes that can end up costing a business money. Finally, some believe that AI takes the creativity out of SEO, making it a more robotic and less human process.


Overall, there are both pros and cons to using AI for SEO. On the pro side, AI can help you optimize your website for search engines and can also help you target your audience more effectively. On the con side, AI can be expensive and you may need to have someone with experience in AI to help you get started.




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About the author Tony Jones CITP FBCS:

An experienced and qualified Web Designer based in Wrexham, a Chartered IT Professional and a Fellow of the British Computer Society. 

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